Margot Bloomstein shares how to establish and hold trust in an era of doubt, and why it matters. Join Laura Gassner Otting as she hosts this episode of LGOtv with special guest, Margot Bloomstein – Optimist, Designer, Ventriloquist.
Timestamps:
1:44 – Laura Grassfed Otter.
9:24 – “They feel confident in themselves, then they can feel confident in you too. That’s how we operationalize trust.”
12:25 – “Know who you are before you can attempt to engage, help, or empower others.”
14:10 – “In order to respect someone else, we don’t have to have had the same lived experiences.”
20:04 – There’s a huge difference between being loved and being seen.
23:31 – “Use your illusion. Make it what you need it to be.”
24:32 – The Rachel Hollis debacle.
26:51 – How do brands rebuild confidence?
36:53 – “It is not radical optimism. It is responsible.”
44:45 – “This is not just about fixing your brand, or fixing your engagement with your audience. It’s about fixing your world as well.”
52:53 – “Maybe this is where empathy gets in the way of compassion.”
Margot Bloomstein is one of the most prominent voices in the content strategy industry. An internationally recognized keynote speaker, she is the author of Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap and the industry mainstay Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project. Margot is the principal of Appropriate, Inc., a Boston-based brand and content strategy consultancy. For more than 20 years, she has taught workshops, keynoted conferences, and advised marketing teams at organizations like the American Montessori Society, Harvard University, Fidelity, Lovehoney, Sallie Mae, Timberland, and the Rhode Island Public Transit Authority.
Washington Post Best Selling Author and Motivational Keynote Speaker, Laura Gassner Otting, inspires people to push past the doubt and indecision that keep great ideas in limbo because her presentations make listeners think bigger and accept greater challenges that reach beyond their limited scope of belief. She delivers strategic thinking, well-honed wisdom, and perspective generated by decades of navigating change across the start-up, nonprofit, political, as well as philanthropic landscapes. Laura dares listeners to find their voice, and generate the confidence needed to tackle larger-than-life challenges. She leads them to seek new ways of leading, managing, and mentoring others.