Turn your book into a best seller. Join Laura Gassner Otting as she hosts this week’s episode of LGOtv with guest, Becky Robinson.
Becky Robinson – Founder/CEO, Self-Taught Marketer, Marathoner.
Becky Robinson is the Founder and CEO of Weaving Influence, a full-service marketing agency that specializes in digital and integrated marketing services and public relations for book authors, including business leaders, coaches, trainers, speakers, and thought leaders. Since launching more than nine years ago, under Becky’s leadership, the firm has provided a wide range of services to help clients launch more than 150 books, enabling authors to build their brands, acquire more business customers, and increase book sales. In April 2022, Becky is publishing her first book with Berrett-Koehler Publishers titled, “Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause.” Becky holds an M.A. in Intercultural Studies from Wheaton College and received her B.A. in English/Creative Writing from Miami University.
Timestamps:
1:30 Reach is the users manual to becoming a thought leader.
4:07 We are promoting the value, not ourselves.
9:52 The reality of what it means to be a best times seller.
10:30 “What do you want your book to do for you?”
15:08 Traditional publishers vs. Hybrid Publishers.
18:50 The working phase.
24:25 Getting book reviews.
30:47 Four Commitments: Value, Consistency, Longevity, Generosity.
31:32 Value isn’t the same for everyone. Who is your audience?
41:22 Who is your book for and who is it not for?
43:29 We really don’t have competition, people usually will buy more than 1 book of the same topic.
48:47 Own your own domain – the place you own and control.
58:52 How to get in touch with Becky Robinson post episode.
https://www.instagram.com/beckyrbnsn/
https://www.facebook.com/BeckyRbnsn
https://www.linkedin.com/in/beckyrbnsn/
https://twitter.com/beckyrbnsn
Upcoming Book Launch – Reach – https://amzn.to/3rUWIk0
Becky Robinson – www.beckyrobinson.com
Weaving Influence – www.weavinginfluence.com