Becoming Indistractable. Join Laura Gassner Otting as she hosts this episode of LGOtv with special guest, Nir Eyal. Nir Eyal: Distractibility Buster, Habit Enthusiast, Home School Teacher.

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.
Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Review as, “The Prophet of Habit-Forming Technology.” Bloomberg Businessweek wrote, “Nir Eyal is the habits guy. Want to understand how to get app users to come back again and again? Then Eyal is your man.” He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Indistractable received critical acclaim, winning the Outstanding Works of Literature Award as well as being named one of the Best Business and Leadership Books of the Year by Amazon and one of the Best Personal Development Books of the Year by Audible. The Globe and Mail called Indistractable, “the best business book of 2019.”
In addition to blogging at, Nir’s writing has been featured in The New York Times, The Harvard Business Review, Time Magazine, and Psychology Today. Nir invests in habit-forming products that improve users’ lives. Some of his past investments include Eventbrite (NYSE:EB), (acquired by Spotify), Kahoot! (KAHOOT-ME.OL), Canva, Homelight, Product Hunt, Marco Polo, Byte Foods, FocusMate, Dynamicare, Wise App, and Cutback Coach. Nir attended The Stanford Graduate School of Business and Emory University.

0:00 Introduction.

1:59 Welcome to the yellow book club pt. 2.

2:53 We can build healthy habits with our technology.

3:19 How can we use social media to help us exercise more?

4:57 The pivotal moment with my daughter.

5:21 The power to be indistractable.

6:00 Doing what couples do best in bed…

7:01 We don’t know how to get out of our own way.

8:02 Techno pessimism and moral panic is actively harmful.

10:45 90% of distractions come from within internal triggers.

11:29 We need to master our internal triggers.

11:57 Any management change you want to make – you have to deal with discomfort.

15:54 Strive to be as honest with yourself as you would be with others.

16:48 Master your internal triggers.

17:08 The #1 reason we don’t achieve our goals is because we quit.

17:51 Make time for traction.

18:53 To do lists are dead.

19:09 Hack back external triggers.

19:43 Deciding in advance what holds you accountable.

23:12 What does your home screen look like?

23:28 It’s not about organizing apps it’s about changing your notifications.

30:50 Don’t adopt monikers that don’t serve you.

32:52 I’m an athlete vs. I want to lose weight, I’m going to vote vs. I’m a voter.

35:38 Consistency over intensity.

37:21 Reimagine your task.

38:00 How to get started? MEA: Minimal enjoyable action.

41:55 The illusion of exertion.

43:40 The opposite of habit, is deliberate practice.

44:05 We need to deal with discomfort in a healthy way.

47:12 Breakthrough happens at 100% of your discomfort.

47:47 The 10 minute rule.

51:08 Surf the urge.

56:00 The antidote to impulsiveness is forethought.

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