Limitless author Laura Gassner Otting wanted out of her business, and she wanted to get what she was worth.

But because she only wanted to sell to a certain buyer, she had to be creative in how she priced the enterprise to get what she really wanted.

Plus a controversial tip about what to send – and not send- when people are hurting.

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For more information, visit the show notes at https://www.bobbirebell.com/podcast/lauragassnerotting